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ProSoluta Contabilidade Estratégica

ProSoluta attends launch of book celebrating GBrasil's 30th anniversary

· by Rebeca Cavalcanti

The book immortalizes the story of unity and excellence of the country's largest accounting alliance

At the 62nd GBrasil Congress in Foz do Iguaçu, Paraná, ProSoluta Contabilidade Estratégica attended the presentation of the institutional book marking GBrasil's 30 years, a tribute to the history of the organization and to the drive for progress that Ivan Carlos Gatti set in motion in 1996. GBrasil's member firm in João Pessoa, Paraíba, ProSoluta was represented at the book launch by its directors Rebeca Cavalcanti and Roberto Cavalcanti.

The book highlights the strength of the union of firms that, in many cases, have already passed through a second generation of family succession and are entering a third. For president Elizangela de Paula Kuhn, it is a vital record of a group that never stops evolving, cementing GBrasil's role as a catalyst for best practices and business loyalty. The book shows how ethical work and professional recognition can succeed through exchanges that are genuinely invested in the partner's success.

Conceived to immortalize decades of shared effort, the publication celebrates the mission of raising the standard of accounting management nationwide, serving as a bridge between generations. By honoring the pioneers who planted the first seeds, the record inspires the new leaders who are now taking the helm of these firms. "Recording GBrasil's 30 years in this book was an honor and a privilege, especially since I hold the presidency at this historic milestone. I am immensely happy to have produced this record, which immortalizes our history and inspires the second generation that is already with us," says Elizangela.

A much-needed look back at roots and values

Written by journalists Izabelle Ferrari and Eloisa Dall Pozzo, in direct collaboration with current president Elizangela de Paula Kuhn, the institutional book retraces GBrasil's three-decade journey through interviews with the figures who shaped the group. Names such as Ivan Carlos Gatti (in memoriam), the group's founder, take center stage in accounts that humanize the red tape of everyday accounting, immortalizing the strategic vision of those who built this alliance from the north to the south of the country. The book serves as a bridge between generations, preserving facts and historic moments that, without proper documentation, could be lost with the passing years and the natural succession of members.

"Thirty years truly hold a great story behind them, and if it isn't recorded somewhere, it ends up lost in time," says Célio Faria de Paula, one of GBrasil's founders. In his view, the leadership's initiative to produce this book was a brilliant idea to ensure that GBrasil's legacy is not forgotten as the first members grow older. "The group is great, but it needed this historical record; the book fulfills exactly that role of keeping our memory alive for the future," the founder concludes, celebrating the publication.
 

The high point of a story written by many hands

For Maurício Gatti, GBrasil's vice president, the launch of the institutional book is a deep dive into his roots and into the legacy left by his father, Ivan Carlos Gatti. "I began to realize the importance of his name and of the accounting profession while still in college, in 1992, when I saw that the books on Brazilian ethics and standards carried his name as president of the Federal Accounting Council," he recalls with emotion. Maurício stresses that, even 24 years after his father's death, the strength of his ideal remains alive and embodied in the organization's history. "Honestly, I already expected this affection, since tributes happen often, but seeing the images and quotes in the book is a very special moment for the new generations who did not live through that era."

A legacy that inspires the next generations

Through this book, GBrasil proves that its story deserves to be told to inspire business owners all over Brazil. The book reinforces that practicing loyalty and sharing is the most effective path to delivering strong results to clients and to society. At the close of the congress, the feeling was that GBrasil's story continues to be written with the same vigor as thirty years ago.

The celebration of these three decades of history reached its peak on March 21, the exact date of the group's founding. A formal ball brought together members, partners and leaders of Brazil's accounting profession to celebrate the official launch of the book. It was a night marked by the emotion of looking back on the road traveled and on the strength of an alliance born with the purpose of transforming the sector in Brazil.



Juiz de Fora to host next GBrasil Congress

Ten years after celebrating the 40th anniversary of its local member firm, Juiz de Fora, Minas Gerais, returns to the official calendar as host of the 63rd edition of the national meeting. The choice of the Minas Gerais city, famous for its hospitality and traditional cuisine, which promise to delight visitors, brings the challenge of maintaining the standard of excellence set by the current leadership. The goal is to hold an event as impactful as the one in Foz do Iguaçu, which was marked by top-notch organization and a technical program focused on keeping participants up to date.

"Now we will try to put on an event as good as the one held in Foz, which brought members even closer together with so many quality practices and talks," says board member Célio Faria de Paula. He stresses that the mission is to raise the bar with each congress, acknowledging president Elizangela's impeccable work. With the promise of an event rich in content and networking, GBrasil is already beginning to plan its stay in Minas Gerais for the next two-year term.


Source: GBrasil

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